FIGJAM is a SaaS platform catering to both businesses and individual users. It was struggling with the high costs of marketing investments and low results. It was aiming to maintain cost efficiency and improve conversion rates across the entire funnel. From the first interaction to paid subscription, we helped scale their business and improve their business performance.
They were getting traffic, but not enough paying users. FIGJAM was investing in paid marketing, but was having these issues
Increasing Customer Acquisition Cost (CAC) is impacting profitability
Low conversion rates from free trial to paid users
Mixed audience targeting (B2B + B2C) leading to inefficiencies
Lack of clear attribution across multiple marketing channels
Inconsistent campaign performance and scalability issues
We focused on fixing the full journey, not just the ads. We separated B2B and B2C audiences. Each segment received clear, relevant messaging based on their needs. We improved campaigns across Paid Social and Google Ads / PPC. Also, we refined targeting, removed waste, and scaled high-performing segments. To find what actually drives engagement and conversion in the business context, we tested different Value propositions, Ad formats, Hooks and messaging angles. To deliver a user-friendly experience, we built Clearer landing pages Better CTAs and reduced friction in sign-up flow. It moved users to take action.
Most importantly, we set up high-end tracking tools and systems to understand where users were coming from, what was driving conversions, and where drop-offs were happening. This allowed smarter decisions and faster improvements.
3.8x Increase in ROAS
40% Reduction in CAC
2.2x Growth in Free Trial Sign-Ups
30% Increase in Trial-to-Paid Conversions
Improved campaign stability and scalability
Audience segmentation is critical for SaaS platforms targeting multiple user types
Conversion improvements often come from optimizing onboarding, not just ads
Creative strategy plays a major role in reducing acquisition costs
Accurate attribution unlocks smarter scaling decisions
When every step works together, growth becomes predictable. We helped FIGJAM move from inconsistent performance to a structured, data-driven growth engine.